This bag by HYPE. makes me want to go out there, go on a weekend trip, go to my sport training’s or anything else! HYPE. started in the summer of 2011 when two friends decided to create an innovative brand! They are still working very hard to keep on growing as well as improving the brand and products! What do you think of this Hype Holdall in Floral print? You can buy it at ASOS for EUR 49.75.